🎯 Vision & Mission
From Web2 that pits people against each other, to Web3 inbound built together.
—— Turning Japan's 和 (wa — harmony) into the world's engine of co-creation.
Note: Web2 = an economy managed and operated by corporations. Web3 = an economy where rights are proven on a blockchain and sovereignty belongs to the individual.
温故知新 (onko-chishin) — study the old to understand the new
What is Japanese culture?
The Jōmon era (around 16,000 years ago), the Imperial year 2,686, an academic consensus of more than 1,300 years — interpretations of its origin vary. But one thing is indisputable: a culture of compassion and harmony has been carried forward on this land for a very long time.
We learn from that wisdom and fuse it with technology. What we aim for is a society in which everyone involved cares about each other, and that care keeps circulating.
和をもって貴しとなす (wa o motte tōtoshi to nasu — harmony is most precious) — value is born from harmony
Not competition, but co-creation. Not taking from one another, but rewarding everyone who is involved.
This is not wishful thinking. Blockchain and smart contracts now let us guarantee fairness as a rule, without relying on anyone's goodwill. An economy where everyone involved is rewarded under transparent rules — that is what we are building.
A bridge between two kinds of experience
We aim to build a bridge that runs in both directions.
For Japanese people — an international experience you can enter without anxiety. A structure where taking pride in your own culture and sharing it with the world actually rewards you.
For international visitors — an experience that touches the essence of Japanese culture, not just its surface. A door to "Deep Japan" that a package tour can never open.
People of different cultures experiencing, creating, and learning together. We believe that the accumulation of those exchanges is what produces understanding across borders.
How we turn this mission into reality
Concretely, we are building an economy of three products and one token.
| Element | What it does |
|---|---|
| ⛩️ Matsuri | Book and pay for culture experiences, and mine MTC at sacred sites. Just visiting earns you MTC |
| 📰 J-Times | A Japanese culture media platform. Read, listen, and share to earn MTC |
| 🤝 GCF | An international community that trains guides, plans events, and moves the ecosystem |
| 💎 MTC | The digital currency that ties it all together — circulating as payment, reward, and means of investment |
Mission alone cannot protect culture. It needs a sustainable economic mechanism. On the next page we look at the real-world challenges that stand in the way of this mission, and how technology resolves them.
◀ Previous: Welcome to Matsuri Coin | ▶ Next: Challenges & Solutions