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Part II β€” PlatformChapter 7 / 21Β·Β·Β·Β·Β·

🎟️ Experiences & Events

The heart of Matsuri is not a token β€” it is a calendar full of real Japanese culture you can book tonight.

Everything else in this whitepaper β€” mining, tiers, media, the coin itself β€” orbits one thing: people meeting Japanese culture in person. The Matsuri platform is, first and foremost, a production booking engine for cultural experiences, live on matsuri.group and in the released iOS app.

matsuri.group β€” the live events landing page, in production today
4Event kindstour Β· event Β· meetup Β· class
6Content languagesja / en / zh / th / no / es
3Checkout railsStripe Β· Solana Β· MTC balance

🎭 Four kinds of gatherings​

Every listing on Matsuri is one of four kinds, each with its own booking behavior but a shared engine underneath β€” schedules, ticketing, pricing, and rewards all work the same way.

Tour

Guided journeys with meeting points, itineraries, and what's-included lists β€” spiritual-site tours, Shinjuku Golden Gai bar crawls, kagura (η₯žζ₯½, ritual Shinto dance-theater) performances with a guide at your side.

Event

Scheduled happenings with capacity and ticketing β€” Roppongi art nights, sake tastings, seasonal festivals.

Meetup

Community gatherings where travelers and locals actually talk β€” the social fabric of the GCF community made visible.

Class (体験 / experience)

Hands-on workshops: tea ceremony, kimono fitting, crafts β€” culture you learn with your hands, not through glass.

This is live inventory, not a mockup: current listings on the production site include Golden Gai bar crawls, tea ceremony, kimono fitting, sake tastings, spiritual-site tours, and kagura performances, priced in the Β₯3,675–Β₯10,511 range. Every listing carries content in six languages (ja / en / zh / th / no / es).

A kagura tour in progress β€” a GCF guide turns a performance into a story guests can follow.

🎫 From browse to NFT: the booking flow​

One flow carries a guest from curiosity to a stamped memory. Cart and wishlist, discount codes, and referral share links all plug into it, and the same pipeline feeds the reward systems downstream.

  1. Browse & shortlist
    Search tours, events, meetups, and classes by category, tag, and season; save candidates to a wishlist or cart.
  2. Pick a schedule slot
    Each event runs on real schedule slots with capacity β€” you book a specific date and time, not a vague promise.
  3. Checkout β€” Stripe, Solana, or MTC
    Pay by card or Apple Pay (Stripe), through Phantom / Solana Pay, or straight from your in-app MTC balance. Discount codes, referral links, and member-tier pricing apply automatically.
  4. Receive QR tickets
    Tickets arrive as QR codes plus a downloadable PDF β€” one per participant.
  5. Check in at the venue
    Staff scan your QR with the scanner tool (manual check-in exists as a fallback), and attendance is recorded.
  6. Attendance becomes rewards
    Checked-in attendance feeds EXP and quests, and can trigger an event NFT drop to your collection.
Prices are decided by the server, never the client

Checkout always recomputes the price server-side from your account's actual tier and the event's rules. A client can never assert its own price β€” a deliberate hardening choice from an internal security review. See Product & Tech for the architecture behind this.

An event detail page β€” schedule slots, multilingual content, and checkout in one place

Pricing built for groups, members, and friends​

Culture is rarely consumed alone, so the pricing engine isn't either.

Group pricing
Book together and the group rate applies β€” by default 70% of the base price
Membership-tier pricing
Events can carry per-tier prices, so GCF members and higher tiers see their own rate
Private plans
Hosts can offer a private version of the same experience
Discount codes
Per-event codes with tracked usage
Referral share links
Share an event with your link β€” joins through it are tracked and rewarded

Referral share links are also one on-ramp into the wider 縁 (En, "bonds") referral economy described in Mining & Earning β€” bringing a friend to an experience is itself a rewarded act.

Culture as a browsable taxonomy​

"Experience" is not a separate silo β€” workshops and cultural experiences are the class event kind, organized by a curated category and tag taxonomy spanning content, trend, attribute, and season. That is what lets a guest search "autumn," "craft," or "spiritual" and land on a real bookable slot.

The right to list in these worlds is itself a product: GCF Start sellers unlock listing access through add-ons for the experience, shop, restaurant, and crowdfunding categories β€” see GCF for how the membership ladder works.

An AI co-writer for hosts​

Hosting is hard enough without also being a translator and a copywriter. Matsuri ships a chat-based AI event-creation assistant for hosts: describe your event in conversation, and it drafts the listing and auto-translates the content into five languages. A local craftsperson in Wajima or Kagoshima can publish a listing that reads natively to a guest from Oslo or Bangkok.

🧭 The guide economy​

This is the section that makes Matsuri an economy rather than a catalog. Guides are not gig workers dispatched by an algorithm β€” they are GCF community members who claim work in an open marketplace.

GuideSlot: a first-come claim marketplace​

When Matsuri HQ publishes an official event, the first booking automatically opens a GuideSlot. Every eligible GCF-member guide sees it on their dashboard, and the first to claim it β€” after an automatic time-overlap check against their other commitments β€” wins the assignment.

Each slot carries its own commission terms β€” a revenue-share percentage, a fixed JPY amount, or both β€” so guides know exactly what a claim is worth before they take it.

Tips: gratitude with one tap​

After the event, guests can tip their guide Grab/Uber-style β€” via Stripe or MTC, with preset chips of Β₯300 / Β₯500 / Β₯1,000 / Β₯2,000 / Β₯5,000 and an optional message. A great guide's income is base commission plus the direct gratitude of the people they hosted.

Who can guide
GCF-member guides, claiming slots first-come-first-served
Compensation
Revenue-share % and/or fixed JPY per slot
Tips
Stripe or MTC; preset chips Β₯300–Β₯5,000, optional message
Reachability
Guides are chat-reachable through guide & support chat

Guests can message their guide before and after the event through the built-in guide and support chat β€” questions about meeting points, dietary needs, or just a thank-you land with a human, not a ticket queue.

Why this matters for MTC

Guiding is one of the platform's core earning paths, and 20% of Matsuri HQ sales from guides and events flows into the MTC buyback program. Every tour led is real economic activity behind the token β€” see Tokenomics.

Events that the crowd unlocks​

Some experiences shouldn't exist until enough people want them. Matsuri lets a crowdfunding campaign gate an event: the event sits in a pending_funding state, and the moment the campaign succeeds, the event unlocks automatically for booking.

A community can therefore summon an experience into existence β€” fund the revival of a craft workshop, and the workshop's first class appears on the calendar the day the goal is met. The full machinery (All-or-Nothing funding, MTC cashback, NFT rewards) lives in the Crowdfunding chapter.

Experiences are where every other system converges: attendance pays EXP toward your level, 参拝 (sanpai, shrine-visit) tours connect to Worship Mining, dinner afterward is booked through Restaurants, and the whole evening can be streamed live. The rest of this whitepaper is, in a sense, the supporting cast for the moment a guest steps into a room where culture is happening.